Alexandra founded Kaliyanei Lashes after more than a decade working as a makeup artist and years of wearing false lashes herself.

Working with different clients, eye shapes and makeup styles gave her first-hand experience of what makes a lash wearable not just how it looks, but how it applies, feels and fits the person wearing it.

After trying different lash styles and seeing how confusing choosing between strips, clusters and different application methods could become, Alexandra wanted Kaliyanei to offer clearer choices for different needs.

That experience continues to shape the Kaliyanei range today from quick press-on options and everyday strip lashes to DIY lashes, individual clusters and bundles created with makeup artists in mind.

For Alexandra, Kaliyanei is about giving people more ways to find lashes that suit how they want to look, wear and apply them.